Denver’s Red Rocks sells more White Claws than anywhere else in the world

By Shawn Patrick on March 19, 2024
(Photo by Cindy Ord/Getty Images for NYCWFF)

A 24 oz. can of White Claw will run you about $15 at Red Rocks, and although you could buy a whole case of them for that price at most liquor stores in Denver, people are drinking them up at the iconic concert venue! 

According to Denver Arts & Venues, the city agency that owns and operates Red Rocks, the venue is the company’s biggest “on-premise” account in the U.S. What makes that even more impressive, is Red Rocks capacity is quite a bit lower than many venues at just 9,545.

Red Rocks sold 254,640 cans of White Claw in 2023, the agency said, which is more than 25% of the total number of malt beverages sold there, according to a recent study by the agency. All told, more than 400,000 hard seltzers were sold at Red Rocks.

As far as food goes, the most popular item at the venue is hot dogs, they sold 65,000 last year. Do hot dogs and White Claws go together? I assume many of you probably know… 

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