University of Colorado to Offering ‘Prime Time’ Class

By Shawn Patrick on December 13, 2023
(Photo by Matthew Stockman/Getty Images)

Deion “Caoch Prime” Sanders hasn’t just taken over the football field in Boulder, soon he’ll also take over the classroom! 

 The University of Colorado Boulder is offering a new elective course called “Prime Time” named after the football coach.

The course is officially being called “Prime Time: Public Performance and Leadership.”

The course description reads: “Intercollegiate athletics and the college athlete experience are undergoing fundamental transformations as athletes gain control of their name, image and likeness and begin monetizing their personal brands for the first time. This course considers collegiate and professional athletes as a special kind of public figure, whose public personas can create opportunities to earn income from sponsors and commercial interests, but also as influential advocates for social justice and cultural influence.”

According to the course listing, it is restricted to sports media minor students only.

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