Colorado Buffaloes ‘Coach Prime’s’ New Truck is the Exact Opposite of Boulder

By Shawn Patrick on May 17, 2023
Photo by Matthew Stockman/Getty Images

I have no stats to back this up, but I would assume that Boulder is one of the Colorado cities you’d least expect to see pickup trucks. Boulder people are just more green, so it’s Subaru’s and Prius’ and Tesla’s. But Deion Sanders plays by his own rules and his new ride is the opposite of anything you’ ever think you’d see around Boulder…

The University of Colorado football coach showed off his new custom Ford F-650, and the truck looks better suited for the battlefield than the roads of Boulder.

The truck features the 6.7L Power Stroke® V8 Turbo Diesel engine that can generate 270 horsepower and 750 lb.-ft. of torque, according to public specs.

In case you were wondering, The standard model — without any of Sanders’ additions — retails for about $150,000.


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